AI SEO In Detail
Free course · 50 episodes · 6 modules

A free SEO course in real analysis

Search traffic, SERP analysis and competitor gaps — the way practitioners actually do it, with Google Search Console, DataForSEO and Claude Code. Every episode uses real data, every method is shown step by step, and every episode comes with a free download.

Start with episode 1See all 50 episodes
4episodes out now
50episodes planned
$0the course is free
3part method
Three doorways: Traffic, SERP and Gap

The method: Traffic, SERP, Gap

1

Traffic

What is happening on your site, and where? Search Console and GA4 read properly — page level, query level, real vs bot traffic.

2

SERP

What does Google actually show for the searches you care about? Live results, features, who ranks and why.

3

Gap

What are competitors getting that you're not? Keywords, page types, links — sized by volume, winnability and value.

Who this course is for

Practitioners: consultants, in-house SEOs and people who build sites. It is not a beginner's introduction to SEO — you should already know what indexing, rankings and search intent mean.

You'll need: Google Search Console and GA4 access for a site with some traffic, a Claude subscription or API account for Claude Code, a DataForSEO account with a small budget ($10–20 lasts a long time), and a Google Cloud project for the API pulls (episode 4 shows how). Claude Code writes the scripts; the course teaches you to check them.

Disclosure: the DataForSEO links on this site are affiliate links. If you sign up and pay, we may earn a commission at no extra cost to you. We use DataForSEO ourselves and pay for it like anyone else.

The course roadmap

Latest episode

4

Google Search Console API: Pull Your Own Data With Python

Use the Google Search Console API to pull every query and page your site gets — beyond the UI's limits — with a service account and a free Python pull kit.

Free downloads

Checklists, calculators and ready-to-run scripts. No sign-up.

1

The 3-Part SEO Analysis Checklist

Traffic, SERP, Gap — always in that order. One printable page.

2

SEO Data Budget Calculator

Keywords × frequency × depth → your real monthly SEO data cost. Spreadsheet + one-page guide.

3

DataForSEO First Call Starter Script

Credentials outside the code, a free check first, one live call, cache before you parse. Python, standard library only.

4

Search Console Daily Pull Script + SQLite Schema

Stop exporting 1 000-row CSVs: a daily Search Console pull into SQLite, with pagination, cache and a sanity check.

 ★

Pro Kit — everything in one bundle

All scripts, templates and checklists from the series, maintained and updated, plus Claude Code workflows. One-time purchase.

All 50 episodes

New episodes are published regularly. Every episode is scripted; the ones marked “coming soon” are on their way.

Module A · Foundations

The 3-part method, the data you need, and a working setup: Search Console, GA4, DataForSEO and Claude Code.

Module B · Search Traffic Analysis

Read your own traffic properly: page vs query data, striking distance, CTR, cannibalization, drops and bots.

Module C · Demand and Keyword Research

Where search volume comes from, why “0” lies, intent at scale, clustering and money keywords.

Module D · SERP Analysis

What Google actually shows: features, who ranks, intent from the SERP, difficulty and weak-SERP hunting.

Module E · Gap Analysis

What competitors get that you don't — keywords, page types, internal links and authority — sized and prioritized.

Module F · Putting It Together

A full analysis on a real site, automated with Claude Code, monitored monthly.